1599

"We are used to hearing that attention is good for us, and that bad things happen when we are inattentive. On the day of Donald Trump’s inauguration, Rebecca Solnit wrote of a hypercapitalist culture 
that had helped to create a “pandemic attention deficit disorder.” But the culture’s vocabularies for attentiveness are not exactly uncapitalist (we pay or invest attention, spend time, take stock). In The Attention Economy, Thomas Davenport and John Beck sought to counteract “organizational ADD” in corporations, and it seems reasonable to assume that the $100,000 advertising campaign that drew attention to their book was, as it were, “good for business.” This particular economy shows no signs of shrinking; last year MIT Press published The Distracted Mind, in which the coauthors (a psychologist and cognitive neuroscientist) offered strategies for changing our behavior so that we might function more successfully “in our personal lives, on the road, in classrooms, and” — last but not least — “in the workplace.” The book concluded with the hope that “a neuro cross-fit training” program might soon be developed to minimize distractions...." [more]