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Patricia Churchland: ‘The brains of social animals are wired to feel pleasure in the exercise of social dispositions such as grooming and cooperation, and to feel pain when shunned, scold-ed, or excluded. Neurochemicals such as vasopressin and oxytocin mediate pair-bonding, parent-offspring bonding, and probably also bonding to kith and kin…’  Scott Atran's research also delves into the concept of conformity at a neurological level. He discussed how individuals appeared to "capitulate to conformity by re-calibrating in parts of the brain dedicated to visual processing". This implies that group pressures or ideological alignments can literally influence how people perceive and process information, leading to a kind of psychological conformity].