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If something is truly innovative, it either fuses disparate elements, or becomes too esoteric, and an outlier. David Bowie was good a the former (perhaps too good). He “sold-out” in the 80s, something he regretted later on, but he did well to reclaim what was truly artistic and innovative.
https://youtu.be/pDmb_aR_OnY?t=13m18s
https://youtu.be/pDmb_aR_OnY?t=13m18s