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 "Something catches your eye or it doesn’t—that’s the easy part—but when it holds your attention for more than the moment it takes to click “like,” the why and how of that hold are complicated and mysterious enough to become interesting in themselves. In other words, there’s a lot you don’t know about what you’re seeing when you see a painting online, and that sense of unknowing—of mystery—can become part of the truth of the experience."  

https://www.thenation.com/article/culture/painting-instagram-essay