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Once industries get too bloated, we disrupt them in order to fix the problem, but 10 or 20 years later, we're going back to the original idea. An example would be a book that got to be so large, thousands of pages, and it would just become unwieldy. So you'd break them into little chapters, and you’d have hundreds of little books. Then there's the problem with handling the mess of all the little books, And so you start to combine them, eventually you go back to square one, with the huge book that gets broken down again.