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We see this now with generative AI. Nate Hagens did a video riff on this where he described the 8 archetypes of the AI-user. Most people are probably the "flexer" archetype: Driven by insecurity, addiction, or a desire for approval (similar to those seeking social media likes), flexers use AI to show off or make social statements. Their objective is not increased productivity or enjoyment but to display cleverness, brightness, or creativity. This could become a significant category, amplifying behaviors seen in the "tech bros" on platforms like LinkedIn.